Chopard’s extraordinary timepieces helped build a reputation of reliability and quality for Swiss-made products. Early on, Chopard won two very prestigious commissions: becoming one of the official providers of watches for «Tir Fédéral» and the Swiss Railways.

Chopard is one of the last family-run watchmaking and jewelry company. Since the 1980s, Karl and Karin’s children Caroline and Karl-Friedrich have played an active part in the company. They each showed their independence: Caroline Scheufele, who is responsible of the ladies’ collections, developed the jewelry section and later the high-end jewelry department while her brother Karl-Friedrich, who managed the men’s collections, developed sports watches during the 1980s and the Chopard Manufacture in Fleurier, which produces the L.U.C movements, in the 1990s.