Parmigiani Fleurier was founded in 1996 by master watchmaker and legendary timepiece restorer Michel Parmigiani on the quest of perpetuating mechanical art. A wholly independent and integrated Swiss Haute Horlogerie brand, it is rooted in the observation of nature and proficiency in traditional watchmaking. With a sartorial approach to design, craftsmanship, manufacturing and exquisite finishings, it pursues an ideal balance between aesthetics and function, proportions and impression. Parmigiani Fleurier conveys understated elegance and discrete luxury, while catering to watch purists seeking mastery in craft, true refinement and rarity. A select crowd of enthusiasts who fully appreciate the hedonistic pleasure provided by a finely crafted Parmigiani Fleurier timepiece.
Discover MoreA Swiss watchmaker and founder of Parmigiani Fleurier. Born in 1950 in Couvet, Switzerland and began his career in watchmaking as an apprentice in a restoration workshop. In 1976, he founded is own restoration workshop, where he specialized in restoring antique timepieces. His expertise in restoration earned him a reputation in the industry, and he was eventually approached by the Sandoz Family Foundation to restore their collection of antique timepieces. In 1996, Michel Parmigiani founded Parmigiani Fleurier, with the goal of creating high-quality, innovative timepieces.
Guido Terreni is a prominent figure in the luxury watch industry. He has been leading the Parmigiani Fleurier Maison as CEO since January 2021. Born in Milan, Italy, Terreni holds dual Italian-Swiss citizenship and earned a degree in Economics from Luigi Bocconi University in Milan.
With over 25 years of professional experience under his belt, Terreni has made a name for himself in the field, working for both international companies under family management and major international groups.
Restoring complex historical timepieces is how Michel Parmigiani left his mark on the watchmaking industry and developed his own three-step approach: observation, immersion, restoration. His historical knowledge combined with his practical hands-on experience have been the foundation of the brand’s high-quality craftsmanship since its inception.