Parmigiani Fleurier was founded in 1996 by master watchmaker and legendary timepiece restorer Michel Parmigiani on the quest of perpetuating mechanical art. A wholly independent and integrated Swiss Haute Horlogerie brand, it is rooted in the observation of nature and proficiency in traditional watchmaking. With a sartorial approach to design, craftsmanship, manufacturing and exquisite finishings, it pursues an ideal balance between aesthetics and function, proportions and impression. Parmigiani Fleurier conveys understated elegance and discrete luxury, while catering to watch purists seeking mastery in craft, true refinement and rarity. A select crowd of enthusiasts who fully appreciate the hedonistic pleasure provided by a finely crafted Parmigiani Fleurier timepiece.